PPC
PPC – Pay Per Click
PPC – also known as Pay-Per-Click online advertising – is a quick and easy way to advertise your site on Google.
When a potential customer goes onto Google and searches, if what they are searching for matches what you offer, your advert will be shown at the top or to the side of their search results. This means that your advert will only be shown to people who are interested in what you offer.
And since you only pay when a customer clicks your advert and visits your website, it’s a very cost-effective way to advertise on the internet.
Pay Per Click advertising can provide a supplementary boost to a site’s performance and allow you to more closely target the visitors you wish to attract to your site. Google AdWords is perhaps the most well known of these channels, but there are other avenues which follow similar models such as various forms of social advertising e.g. Twitter/Facebook ads.
As with all of our projects, we approach our PPC campaigns from a methodical and well researched perspective. This will allow us to maximise the performance of each unique campaign and get the very most out of your budget, whatever it is.
We have the experience and the know-how to research, build and manage your online advertising to ensure you get the maximum ROI .
Based on your goals and your target audience, we’ll create a bespoke campaign for you.
We don’t stop there though, once your campaign is live, we monitor, measure and report back on our activity and look to tweak and refine your ads and landing pages to ensure that your campaigns are delivering results and constantly evolving.
We create campaigns that incorporate appearing in the search results, relevant websites and have also created campaigns for our clients’ videos on Youtube. We also use re-marketing and Google shopping campaigns as part of our paid advertising strategies.
We don’t limit our PPC offerings to just AdWords though, we have seen great results from campaigns driving highly targeted traffic from Facebook, Twitter and LinkedIn as well.