Digital Marketing

Web Design and Development

At BMC our primary aim is to build perfectly optimised websites, which automatically rank in the search engines for your keywords, and hence pay for themselves through the leads you receive and we are committed to creating memorable online experiences for all of our clients, marrying great design with fantastic user experience. Our highly experienced design team are at the cutting edge of modern techniques and approach each project full of ideas as to how to make the right online impression.

We at BMC’s help you design and develop an attractive site with compelling designs and content. We offer affordable website designing services to help you grow and expand your business that serves most business needs. In addition, we also offer all related services along with that, such as SEO, PPC, CPA, copy for your ad campaign, social media optimization and marketing. Please check in our other digital media services sections.

SEO – Search Engine Optimization

We recognise that many small businesses are interested in getting higher rankings in Google but don’t know where to start. And new start-up businesses in particular have many competing demands on their resources, so we came up with a low-cost introductory SEO package that every business can afford.

Our introductory SEO package costs just £99 per month and will get your website up and running in Google. We will work with you to produce an initial list of relevant search terms to target. Then we will update your site each month to help boost your website’s rankings.

Following are the benefits of SEO

• Driving traffic to your website
• Improving sales results for desired return on investment
• Achieving more in less resources
• Building brand and raising positive perception about your offerings
• Enhancing digital PR
• Strengthening web presence

PPC – Pay Per Click

Pay Per Click advertising can provide a supplementary boost to a site’s performance and allow you to more closely target the visitors you wish to attract to your site. Google AdWords is perhaps the most well known of these channels, but there are other avenues which follow similar models such as various forms of social advertising e.g. Twitter/Facebook ads.

As with all of our projects, we approach our PPC campaigns from a methodical and well researched perspective. This will allow us to maximise the performance of each unique campaign and get the very most out of your budget, whatever it is.

We have the experience and the know-how to research, build and manage your online advertising to ensure you get the maximum ROI .

Based on your goals and your target audience, we’ll create a bespoke campaign for you.

We don’t stop there though, once your campaign is live, we monitor, measure and report back on our activity and look to tweak and refine your ads and landing pages to ensure that your campaigns are delivering results and constantly evolving.

We create campaigns that incorporate appearing in the search results, relevant websites and have also created campaigns for our clients’ videos on Youtube. We also use re-marketing and Google shopping campaigns as part of our paid advertising strategies.

We don’t limit our PPC offerings to just AdWords though, we have seen great results from campaigns driving highly targeted traffic from Facebook, Twitter and LinkedIn as well.

PPC – also known as Pay-Per-Click online advertising – is a quick and easy way to advertise your site on Google

When a potential customer goes onto Google and searches, if what they are searching for matches what you offer, your advert will be shown at the top or to the side of their search results. This means that your advert will only be shown to people who are interested in what you offer.

And since you only pay when a customer clicks your advert and visits your website, it’s a very cost-effective way to advertise on the internet.

Email Marketing

E-mail Marketing can prove to be an incredibly targeted and cost efficient way of communicating with your existing clients and customers.

Although e-mail marketing can generate a large of number of sales and enquirers, we find that many people, even those who have built an e-mail list are reluctant to do so.

We can take care of the whole process for you! From devising your e-mail marketing strategy to consolidating and combing your e-mail lists. We’ll design and send your e-mail and provide you with a detailed report. We’ll tell you the number of e-mails that we successfully delivered, opened and who clicked on what through to your website.

We can create dedicated landing pages for your e-mail campaigns, meaning that your visitors will be presented with content specific to the e-mail as soon as they arrive and with a strong call to action to help guide them into completing the call to action. By using Google Analytics and other tools, we’ll also be see how users have interacted with your website and be able to measure the effectiveness of your campaign.

We use and recommend Mail Chimp for e-mail marketing campaigns, we can also provide training sessions.

Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business. Take control of your email marketing today and attract new customers, raise brand awareness and increase product sales. Everything you need to create successful email campaigns comes standard with response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium. Results can be measured and used to make subsequent email marketing more tightly focused

Web Analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. E-commerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.

Ensuring you have accurate and regular reporting systems in place is important in terms of maintaining a continuous assessment of your site. With tools such as Google Analytics we can compare a wide variety of status which will inform future decisions as to the site’s evolution.

It is also about being accountable for the campaigns we undertake, allowing our clients to feel comfortable with the progression of the site and allow for discussion points at every stage.

Web analytics or Google Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

• Automated Reporting
• Spam filters updated weekly
• Benchmark against your industry
• No installation needed

Social Media Marketing and Online Reputation Management

Social media has become a behemoth in recent years, elevating it to a ‘must have’ marketing tool and one which can really help to set your brand apart from its competitors if done right. However, it is also a tool which can seem confusing from the outside looking in and leave people cautious as to how to get started or run properly.

At BMC can help to establish the right social channels for your particular niche, create professional and engaging company profiles and develop a social strategy which aligns with your business operations.

We provide a range of high-value social media consultancy services through which we help our clients to achieve tangible results from their social media activities

We help you tap into the power of social and new media to increase brand awareness, build and nurture communities and earn the support of loyal brand evangelists.

We help you better understand your audience, empower your employees and develop an integrated social and digital platform that works even when you’re not working.

We provide our social media support to many UK companies, from corporate businesses to small businesses, and it is becoming increasingly important to have your social media marketing strategy spot on. Because we know how important it is, we offer

Facebook business/community page setup

Twitter account setup

Google+ account setup

A minimum of 2-3 updates per day across all platforms

Additional social media handle management including LinkedIn, Instagram, Pinterest and Snapchat

Community Management including engagement and interaction leading to increased ‘Facebook Likes’, ‘+ 1’s’ and ‘Twitter Followers’

Affiliate Marketing

The proof will be displayed in the results! It will be the much added boost you were looking for when searching for an outsourced affiliate program management agency. We have launched numerous programs on the major networks and witnessed impressive results within months. Furthermore, we have taken over stale programs and turned them into serious revenue generators.

We fully manage the day-to-day operations of your affiliate program. This is a hands-free approach for your company.

• reply to affiliate emails, recruit new publishers, and communicate with existing affiliate partners.
• will create and send newsletters, plan & implement ongoing promotions/contests
• assist you with creating offers that will gain traction and increase new customers
• communicate with publishing partners via our dedicated forums and social media
• send you detailed performance reporting.

Affiliate marketing is the ultimate form of marketing communications. It is commission based arrangements where merchant only pays when they make the sale or gets a lead; therefore it hasn’t got anything to lose except driving more volume to business in a range of sectors, provided it is done efficiently. Sectors such as banks, travel and online retailors get more than their 10% revenue generation from well-run affiliate programs.

Questions remain for marketers to choose right form of affiliate programme as often different programs lead people to get confused.

Affiliate marketing offers following benefits for businesses.

• Help gaining more visibility in the paid and natural search listing of the search engine results
• Reaching new audience
• Help brand to generate awareness, if company is not very well known then it certainly leave huge amount of positive influence in search ranking.
• Cost of campaign is controllable and measurable so that everything becomes crystal clear for both marketers and businesses.

SaaS – Software as a Service

What is SaaS?

Software as a Service or SaaS is an application licensing and delivery model sometimes referred to as hosted, cloud-based or on-demand. The SaaS software distribution model is one in which applications are hosted by a vendor or service provider and access to the application and functionality are delivered remotely as a service.

SaaS is typically accessed by users using a thin client via a web browser. SaaS has become a common delivery model for many business applications, including office & messaging software, DBMS software, management software, CAD software, Development software, virtualization, accounting, collaboration, customer relationship management (CRM), management information systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), content management (CM) and service desk management.

SaaS has been incorporated into the strategy of all leading enterprise software companies. One of the biggest selling points for these companies is the potential to reduce IT support costs by outsourcing hardware and software maintenance and support to the SaaS provider.

What are the Benefits of a SaaS Delivery Model?

SaaS provides IT a greater opportunity to deliver real business value to the organization through lower predictable costs and an increased ability to focus on innovation and differentiation. Instead of installing, maintaining and updating hardware and software, IT can simply access applications with enterprise-grade availability, performance and security via the cloud.

SaaS stands for Software as a Service. Companies such as Salesforce.com are providing essential all-in-one packages which can be integrated seamlessly with other SaaS applications and business critical systems such as SAGE accounting.

BMC’s SaaS services offer a focused end-to-end approach that includes a thorough needs analysis, and subsequent implementation and systems integration to address your specific technology needs and business concerns. Purpose-built SaaS tool-kits assist with initial situation assessments and solution architecture planning, and custom-developed data migration tools accelerate implementation time and streamline ongoing support.

We offer unmatched service-oriented architecture experience with third-party solutions like salesforce.com, Oracle, Informatica, and Google. Extensive experience and full understanding of most technologies enable our consultants to deliver product, vendor, and project roadmap recommendations to ensure success of any SaaS project.