Web Analytics

Web Analytics

Web analytics is a generic term meaning the study of the impact of a website on its users. E-commerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.

Ensuring you have accurate and regular reporting systems in place is important in terms of maintaining a continuous assessment of your site. With tools such as Google Analytics we can compare a wide variety of status which will inform future decisions as to the site’s evolution.

It is also about being accountable for the campaigns we undertake, allowing our clients to feel comfortable with the progression of the site and allow for discussion points at every stage.

Web analytics or Google Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

• Automated Reporting
• Spam filters updated weekly
• Benchmark against your industry
• No installation needed

All those for £60 a month.